True Blue Mobility is an NDIS-approved provider specializing in mobility solutions for individuals with disabilities. Their offerings include a range of mobility aids available for purchase and hire. Recognizing the growing need for digital transformation to streamline operations and improve customer experience, True Blue Mobility partnered with Neolinx to design, develop, and deploy a robust e-commerce and CRM solution.
Challenges:
- Integrated System Needs: The client required a cohesive system that would manage their e-commerce platform, CRM, stock, inventory, and content effectively.
- Purchase and Hire Management: A solution was needed to handle the dual nature of their business model, which included both product purchases and equipment hire.
- Data Accuracy: Ensuring clean and accurate data entry and processing across all systems was essential to maintain operational efficiency.
- Scalability: The system needed to be flexible and scalable to accommodate future growth and evolving needs.
- Ease of Use: Providing training and ensuring a smooth handover to the client’s team were critical for long-term success.
Solutions:
Business Analysis:- Conducted detailed workshops to understand the client’s requirements and pain points.
- Mapped out workflows for e-commerce operations, inventory management, and customer interactions.
- Implemented a WordPress platform with WooCommerce to serve as the e-commerce foundation.
- Integrated advanced features to manage stock and inventory, allowing real-time updates for both purchase and hire operations.
- Developed a CRM solution tailored to the client’s needs, enabling effective customer management and improved service delivery.
- Conducted meticulous data entry and cleansing to ensure accuracy across all systems.
- Delivered hands-on training sessions to familiarize the client’s team with the platform’s functionalities.
- Provided comprehensive documentation to support day-to-day operations and troubleshooting.